Marketing Plan

Introduction

The marketing plan assignment aims at providing an analysis of how to market the Big Read program, the marketing strategies to use, the budget for the different marketing strategies, and the results from the marketing plan. The Big Read program aim at targeting thousands of people from different communities; thus, the program will use a marketing strategy that will attract many people.

Marketing Strategies

One marketing strategy to use for the Big Read Program in Muncie community is through the use of video marketing or YouTube. When using video marketing, there is usually no limit to the video that one can create and upload every day. Therefore, it is possible to market the Big Read program through video marketing and ensure that you upload as many videos as possible. Marketing through videos can help to attract traffic every day that will mean that more and more people are learning about the program (Kurtz & Boone2015). Another strategy for marketing the program is through social media. Creating a Facebook account can also be a better strategy to market the program. Establishing a page for the program will help build an audience and also encourage them to like the page. The more like that the page had, the more it looks popular which will also encourage more people to like it in a domino effect.

Another method of marketing the program is through putting flyers in the neighborhood. That will help to raise awareness. While marketing the program, it is also important that in the strip mall, to consider trading offers with the neighbors as it is a great way to reaching people in the shopping malls. Muncie organizations can also help in marketing the Big read program through providing employees with the flyers and also providing them with the chance of accessing the program. In this way, employees will be a good marketing strategy through the word of mouth to their friends and other people.

Budget

Marketing is essential, and it is necessary to get the marketing strategy right (Kurtz & Boone2015). One should not blow the whole budget on one channel of marketing. Therefore, to ensure that the marketing reach a wide audience, the best ways for marketing the program are through video marketing, Facebook, use of flyers, and word of mouth. These methods of marketing will cost less than $50 of the budget allocated for marketing. The word of mouth will not cost anything. However, the use of YouTube for posting the videos and publishing the flyers are what will account for much of the budget.

Marketing Activities and Results

When using Facebook in marketing the program, we developed a page for the program that provided information about the program. Currently, the program has attracted a lot of people as it has over 1050 likes. Many activities are happening on the page that includes people asking questions and others discussing topics on the page. The YouTube is also another platform used in posting videos regarding reading and also sharing stories. The number of people watching the videos is increasing, which means that more people are getting to know about the Big Read Program. When using flyers as a marketing strategy, the method was able to reach a large group of audience that included both students in the middle and high school and the local citizens in the Muncie community.

Reflection

In conclusion, our group was more than satisfied with the outcome of this project as well as the pre-planning that went into it.  Due to an effective marketing plan and schedule, we were able to meet our outreach requirement of 100 individuals as well as utilize and test out various marketing strategies in the process. Through the assessment of the marketing plans that the group utilized, it was clear that some of the strategies generate better results than the other. Also, we were to establish that the costs that go into a marketing campaign do have a direct relationship with the outcomes. For instance, even though we did not incur a lot of expenses in the use of Facebook, it generated better results than the YouTube strategy.

 Additionally it was apparent that possessing basic market information is very vital in the designing of the marketing strategies as well as deciding the method to offer additional emphasis and funding. The rationale behind the desire to possess the information about the market is it will make the mapping of the customers easier in addition to designing the appropriate marketing content that will attract the target, the customer. Through the preliminary results of the marketing, the bigger marketing share should be for the strategies that have demonstrated the ability to attract customers to the business while assessing conducting research to improve the others. All in all, the fact that we were able to reach our target requirement is an indication of the effectiveness of our marketing plan.

 Reference

Kurtz, D & Boone, L (2015). Contemporary marketing. USA, Cengage Learning

Sherry Roberts is the author of this paper. A senior editor at MeldaResearch.Com in College Essay Writing Service if you need a similar paper you can place your order from cheap essay help online.