Promotional strategy

a. Advertising decisions

Advertising will be done thorough television and print media. The ads will be done in sports sections to precisely target the right audience.

b. Creative strategy

A creative strategy to promote the app will comprise of the use of blogs, microsites, teaser websites and creating product video. All these will tell a story people can identify with (Mullin et al., 2014).

c. Personal selling strategy

Sales staff will be recruited and trained to conduct personal selling to prospective customers. 

d. Public relations strategy

Public relations strategy will focus on engaging with key audience across all platforms. While it is important to engage all audiences consistently and quickly and create custom, targeted streams to see relevant conversations as they unfold, social media platforms will mainly be used in building the brand through compelling user-generated content (Mullin et al., 2014).The business will use user-generated content to boost the effectiveness of the branded content. Social galleries will be displayed on microsites to add an interactive element to live events.

 e. Sales promotion strategies

Discounts will be provided to first-time premium users to increase and generate market demand.

Digital strategy

Digital strategy will involve the use of tools such as Hashtag, Phototwitter, Photofacebook, Photoinstagram, Photowebsite, Photoflyer, Website, Video and Brokenlinks. A digital plan will be developed to guide the implementation of the strategy. These tools will offer a simple way to respond to the audience and are far more engaging than a simple use of digital platforms. The business will also use video to cover events as they’re happening (Ryan, 2016).The goal of the digital strategy will be to attract more users. The tools will provide an excellent opportunity for users and prospective users to get to know the brand.

References

Mullin, B. J., Hardy, S., & Sutton, W. (2014). Sport Marketing 4th Edition. Human Kinetics.

Ryan, D. (2016). Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers.

Sherry Roberts is the author of this paper. A senior editor at MeldaResearch.Com in Top Cheap Essay Writing Services. If you need a similar paper you can place your order from cheap reliable essay writing service services.