Target Market

Behavioral

The behavior of consumers is an important factor that should be considered in product decisions. By determining the tastes and preferences of Scorbitz users, high revenues can be achieved.  Many users of Scorbitz are sports fans who like to keep up with current events. Additionally, the widespread use of smartphones has turned users to content generators. Scorbitz takes into consideration the user behavior and improves their online experience. As a result, it has changed the way students are experiencing sporting events.  On the other hand, the developers can collect data to meet strategic goals.

Usage

Understanding how Scorbitz consumers use the app pays off (Solomon eta al., 2012).  The major factor that drives usage of the app is a social effect.  Enjoyment of a product and past experience motivates a consumer to continue using the app. The social nature of the app means that sharing behavior among students also drives up the usage.  This means that the developer has created a product that provides users with the best experience. In a social environment, students are likely to share their experiences with others, therefore, increasing the usage.  School sports fans do not have miss a game. Scorbitz makes it possible to stay updated on games in progress.

Benefit

While Scorbitz users benefit from updates on live game, they pride information that is necessary for marketing the product. This is important in the age of data-driven marketing. In this age, there is an abundance of data insights from users that marketers can leverage their activities on. The app allows the analysis of marketing data.   Additionally, the monetization options available in the app bring revenue. Users pay to access premium services from the developers (Scorbitz, 2017).  Another benefit arises from the amount of revenue that users generate from in-app advertising.

References

Scorbitz (2017) Product information. 

Solomon, M., Russell-Bennett, R., & Previte, J. (2012). Consumer behaviour. Pearson Higher Education AU.

Sherry Roberts is the author of this paper. A senior editor at MeldaResearch.Com in affordable custom research papers. If you need a similar paper you can place your order from legitimate essay writing service services.